Thursday, July 9, 2009

What is Search Engine Optimization?

So you have finally decide to make the investment and create a website to promote your business or service. Or maybe you just started a blog and you want to get the word out about it. After you have told all of your friends and family about your website and emailed your contacts and associates, its time to step up into the big leagues and get world wide promotion. This is where Search Engine Optimization (SEO) comes in. SEO is important tool because it helps in creating qualified customers. Instead of going out into the street and yelling to everyone that you are selling widgets, these are people that are actually looking for widgets (excuse me sir, do you have any widgets for sale). Now you can turn your campaign to people that really want what you have instead of wasting valuable marketing dollars on non-widget buyers. This alone should help to create an improvement on your marketing Return on Investment (ROI). SEO considers how search engines work and what people search for. Search captures an individual at the moment they view query results, creating immediate sales opportunities. Optimizing a website primarily involves editing its content and HTML coding to both increase relevance to specific keywords and to remove barriers to indexing activities of search engines. Web crawlers (a computer program that browses the World Wide Web in a methodical, automated manner) are one of these such indexing activities. Being one of the most cost effective methods of advertising, search engines are the primary way Internet users find websites. Search Engine Marketing (SEM) continues to deliver the highest pre-qualified audience online.

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