Wednesday, January 20, 2010

Personal Branding in Today's Economy

What is Personal Branding?

Personal branding is quite simply the future of career development. The global economy exposes us to great new products at affordable prices, but it also exposes companies and firms to great new talent. This is where personal branding comes in.

Personal branding is the process by which individuals differentiate themselves and stand out

from a crowd by identifying and articulating their unique value proposition, whether professional or personal, and then leveraging it

across platforms with a consistent message and image to

achieve a specific goal. This way, individuals enhance their recognition as experts in their field, establish reputation and credibility, advance their careers, and build self-confidence.

How do I get started with Personal Branding?

Questions to answer:

Who needs to know about you?
What need are you best positioned to fill?
What differentiates you from others in your field?

The goal of a personal branding campaign is to create a strong, consistent, and specific association between the individual and the perceived value they offer.

Establish an inventory of core competencies, expertise, demonstrated abilities, and an existing level of recognition.

Personal Branding Consists of:

· Value Proposition

· Differentiation

· Marketability