Promote Your Business Like a Rapper

Well, I was listening to some hip hop the other day riding in the car and getting my shine on. As I remember the featured artist was Rick Ross. No need to mention which song he was performing because the main concept was the same. No matter what song he rapped he continued to say "Rick Ross" throughout the entire song. The bass and hard hitting drum patterns may have overpowered the words in many of occasions, however, you could always make out the words clearly "Ross".

Referring to one's self repeatedly throughout a song is no new concept to rap. In fact, I think it would be hard to find one rapper that actually made it through a song without saying their own name at least 5 times. It would seem that rappers have broken the code to branding and put marketers to shame. Repetition, repetition, and more repetition!!!

On average, it takes at least 7 to 12 times for a person to hear a marketing message before they actually listen to it, effects of continued advertising bombardment from today's media driven society. This technique should be adopted by all business professionals. If you want someone to remember your business, then you have to continue to tell them about it. Entertainers have known for years that once you leave the public eye, you are forgotten about. The same is true with business, if people don't know about your products and services, then your business is forgotten about.

So if you want to be successful then promote your business like a rapper and get your shine on.

Good Enough Isn't Good Enough in Business

In today's economic crisis, businesses are working with very limited resources and personnel. Hourly Employees and Executives both are having to push themselves harder and harder to pick up the slack of trying to make a profit in an very financially unstable economy. I have even seen our CEO put down his golf clubs, roll up his sleeves and pitch in a helping hand.

Being that staffs are so stretched and pulled in different directions, we may sometimes feel that some things don't matter or that we can let some things slide. This can be the worst mistake a company can make during hard times. When business after business starts to go bankrupt, you have to stay on your A-game unless you want to be another statistic in the next Presidential Speech.

So many people are out of work that new companies, especially service companies, are springing up at an exponential rate. Keep in mind that whatever thing you are letting slide, your competitors are probably not letting slide. In fact, they are waiting for you to make a mistake so they can take advantage and gain a little more market share. A business owner must stay humble and remember that your business is built one customer at a time. When you don't have the money for a large marketing or advertising budget, you have to be creative and find other ways of advertising. I have always found that the best source of advertising tried and true time after time is "Word of Mouth".

I have never found any form of advertising to give me a greater return on investment. That is why customer service is such an important task of any business of any size. The happier your customer is about the products, the more they are going to talk about them and tell others. Wow, and this is all for free. No television adds, no radio spots, and no pay- per- click campaign to manage.

Take care of your clients, respect your employees and remember to be humble.

These are the ingredients to success in today's economy. An attitude of that presentation isn't quite done but it's good enough just won't cut it. You only get first impressions with most clients today because there are so many different vendors to choose from. If you are having a small complaint from a customer and it is pretty easily taken care of, then solve it as soon as possible before it grows into something big. If you promise your clients something and can not deliver on time or exactly what they want, be transparent with them. Keep your clients updated on what is going on. Don't forget those same Social Media channels that you are using to broadcast the features of your product, your customers are using them to broadcast things about you and it can be good or bad.

Personal Branding in Today's Economy

What is Personal Branding?

Personal branding is quite simply the future of career development. The global economy exposes us to great new products at affordable prices, but it also exposes companies and firms to great new talent. This is where personal branding comes in.

Personal branding is the process by which individuals differentiate themselves and stand out

from a crowd by identifying and articulating their unique value proposition, whether professional or personal, and then leveraging it

across platforms with a consistent message and image to

achieve a specific goal. This way, individuals enhance their recognition as experts in their field, establish reputation and credibility, advance their careers, and build self-confidence.

How do I get started with Personal Branding?

Questions to answer:

Who needs to know about you?

What need are you best positioned to fill?

What differentiates you from others in your field?

The goal of a personal branding campaign is to create a strong, consistent, and specific association between the individual and the perceived value they offer.

Establish an inventory of core competencies, expertise, demonstrated abilities, and an existing level of recognition.

Personal Branding Consists of:

· Value Proposition

· Differentiation

· Marketability

Social Media Marketing ...How to ??

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How Web Analytics Help.

Web analytics is the study of the behavior of website visitors.

In a commercial context, web analytics especially refers to the use of data collected from a web site to determine which aspects of the website work towards the business objectives; for example, which landing pages encourage people to make a purchase.--Wilkipedia.com

We live in the information age and analytics are a great information gathering tool. Unfortuanatly, some people beleive that the more hits you get the more conversions you get. Not necessarily! What is the point of having a million visitors to your website a day yet only 5 people actually decide to purchase your products. You optimize your website for search engines and you run a pay per click campaign. Your daily visitors increase and your website is getting traffic and you think it's the solution to all your problems. No, we still have the pesky little problem of converting that traffic into sales or newsletter sign-ups or whatever type action you want visitors to take. This is where analytics swoop in and save the day.

In order to have your online business succeed, it is vital to understand exactly how your website works and where the weak points are situated. Having a web analytics solution can help you in developing strategies to acquire new visitors, retain existing visitors, understand visitor paths, understand visitor behavior, search terms and the search engines that drive your traffic, pages that are visited most, main exit pages, and maximazation of your profit.

With a Web Analytics solution:

• Monitor where your traffic is coming from (IP Addresses)
• Track unique visitors and how many sessions they have.
• View the path of your visitors (Time spent on each path and the sequence of browsing)
• See what were the top entry pages, top exit pages and how many files they downloaded
• See what pages are giving you referral traffic
• View which search engines are referring traffic, and which search terms are providing traffic.
• You can see the demographics of your visitors.
• Track referrals and affiliates that provide traffic to your site.

Once a complete analysis of the user behavior has been completed, decisions can be made for your marketing strategy. After the in-depth web log analysis is complete, any changes to the website can be made in order to ensure you don't lose visitors who may be interested in your product or service.