Tuesday, April 6, 2010

Your Website Should be Your Hardest Working Employee

Why take the time and money to invest in the design and development of a website just to have it sit on the Internet like an old abandoned building, or even worse, stand around on a smoke break, like some questionable employees do, just collecting a pay check.  Well, take into consideration that your website is an employee that works for the company like everyone else.  If it doesn’t perform then it may be time to send it to the un-employment line, or at least give it a stern talking too.

The problem with creating a website in today’s environment, is understanding why you are creating it and what you are going to use it for.  Yes, it is no secret that if you want to do business in 2010 and beyond, you need to have a website to be taken seriously.  However, don’t just have one designed and created just because you read an article that said you should.  You need to have a complete plan on how making this investment is going to pay off for your business before you even think of having it designed.  The key is you want to design it to meet your goals not wrap your goals around its design.

Another key point to remember is that creating a website is an ongoing effort.  The worst mistake you can make is creating a website and then just leaving it on the Internet and hoping that the magic god of traffic will refer you customer after customer.  You have to be an active manager of your website or hire managers for your website, just as you do your employees.  You have to set goals and objectives for your website to meet.  Make sure your website finishes its projects on time. When making an investment you have to either constantly cultivate it yourself, or hire a professional to do it for you.  Make sure that if you invest in building an online presence, that presence isn’t  just left to run however it sees fit.  You are the boss and your website is an employee, tell that lazy bum to get to work.

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