Tuesday, March 9, 2010

Your Employees Can be Your #1 Marketing Option

The best investment that any business can make is in its employees. Creating a team of top notch employees that share the company vision and want to see the company succeed will offer the greatest returns overtime than any other marketing campaign.

If you keep your employees involved in the business and excited, then they will promote the business in return. I personally believe that everyone that works for a company is a salesman. Remember, one of the first questions people ask when they meet someone is what do you do? Being that many professionals actually spend more time working than with their actual families, most people associate themselves with their job or profession.

Keeping your employees involved in the decision making process and allowing them to take ownership of their projects helps to establish trust between supervisors and workers. Employees should also be empowered to be able to solve everyday problems that pop up. Having to run every little decision through upper management can be time consuming and professionally insulting. Why hire individuals whom you don't trust their opinions or decision making?

The worst mistake that any manager or supervisor can make is micro-managing your team!!! Yes you have to monitor employees and make sure that the work is getting done and that everyone is staying on the same page, however, you shouldn't try to control every little task and every aspect of the things they do. This destroys your work forces creativity and can cause the company to miss out on may different new ideas.

To sum it all up, if employees are inspired then they will tell the world about the company they work for and push your message forward; if they are micro-managed and un-respected then the organization will suffer for it.

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